The villagers begin buying the flowers at an incredible rate, and the rival owner across town begins to lose all of his own patrons to the new florist shop.
The rival owner goes over the friars and PLEADS with them to close down. The Friars refuse. The rival sends his mother to plead! The friars refuse.
Finally, the rival owner has no other choice. He hires the toughest thug in town, Hugh McCartney, to go and “convince” the friars to close down shop.
Hugh goes over to the friars, beats the shit out of them, trashes the shop, and says that he will be back to finish the job if they do not close within 24 hours.
Terrified, the friars close down, proving that (get ready for it): Only Hugh can prevent florist friars.